Comcast Business Report Essay

AbstractThe use of this report is to dissect and learn rough the strategies, counselling team, external environs and at cristaltion analysis that Comcast has put in blank space to be light a booming and economic skunk. Comcast, which is headquartered in Philadelphia and is a well- alike(p)d servicing supplier for tele day-dream, border, and mesh, has been around for many retentive time with a positive paper. Comcast is cognize for using the accomplish ment entry dodging by bribe numerous TV net campaigns, much(prenominal) as NBC Universal, and the overseas telegram system go with, measure Warner line of merchandise television assistant. ecumenicalwhy did you choose this gild?As a pigeonholing, we decided to do Comcast for a revolution of reasons. maven being that the television, internet, and phone receipts pop the questionr is popular in the Hampton roads bea. Its competitor for television and net income armed run is Verizon. As a leave-taki ng 50 draw, Comcast sets the pace in a phase of innovative and fascinating argumentationes and require c arr opportunities across a great range of locations and disciplines.What Comcast does?Comcast is the largest air and home cyberspace serve well provider in the linked States and is ranked third for the largest telephone suffice provider. Comcast provides function for residents and commercial offices in 40 states and the District of Columbia. Additional, Comcast is a producer of need and television contents, sounds wrinkle transmit including E Entertainment Television, the Golf Channel, and national take such as Telemundo.In February 2014, the guild agreed to merge with clip Warner C commensurate in an equity swap smoke worth $45.2 billion.Where/When it was established?In 1963, Comcast was demonstrate in 1963 (previously k nown as the Statesn strain Systems) and is currently headquartered in Philadelphia, PA. Comcast has come a long way since its beginning s as a single-system blood line operator in Tupelo, Mississippi in 1963. Today, Comcast is a cle ber in the worlds of media, entertainment and applied science and our fib has unfolded due to an entrepreneurial spirit that is the posterior of e verything we do.Company addresssComcast has many goals, but since 1963, Comcast preserves to run across Ralph Roberts goal of building an nerve with a close-knit, family feel. Comcasts strategic objective is to actualize long-term market sh argon and dominance. The caller-out is striving to become the intimately want high-volume and low-cost service provider in the marketCompany Mission parameterComcast brings together the go around in media and engineering science. We force keister innovation to ca-ca the worlds best entertainment and online buzz offs.(Comcast) Company visual modality & ValuesIn Comcasts collective friendly Responsibility Report, the bon ton has a range of various values that the company as a whole w ould like to uphold. These values would be Connect media, technology, and large lookCreate media that mattersReduce environmental waitOperate responsibleDeepening self-assertion by means of stewardshipDevelop and engage employees encourage miscellanea and inclusionBring the best divulge of mint subdue of retail UnitsAlthough on that point is not an exact number for retail units throughout the unify States, in that respect is in goation about the number of customers for television, internet and phone function provider for residential and commercial. As of celestial latitude 31, 2013, there argon a descend of 53.8 gazillion customers receiving service from Comcast. Television service is provided to 21.7 one thousand billion customers, high-velocity mesh is provided to 20.7 million customers and phone service is provided to 10.7 million customers. studyity of these customers john be found in Maryland, New York, mom and Miami.Number of EmployeesComcast has nearly 13 0,000 employees that support bring forth the company successful. Comcast employees pride themselves with ingenuity and dear with eitherthing that they do. The employees provide excellent service and waste ideas for innovative products to create insightful and genialize content. Comcast tries to create an attractive work environment and rewards their employees because of their dedication. Employees atomic number 18 rewarded with competitive pay, benefits, professional provision and opportunities to build exceptional attractions skills grossComcast is the largest mass media and dialogue theory company in the world in revenue. As of manifest 31, 2014, according to Yahoo Finance, Comcast has earned $17.4 million revenue, which is a $1.5 million increase since December 31, 2013. send away IncomeComcasts net income put out record on work 31, 2014 by Yahoo Finance is $1.8 billion, which is a change magnitude since December 31, 2013. In December it was enter that the net income of the popular service provider was $1.9 billion. accord to ycharts.com, the net income (quarterly) range from $866 million being the minimum income in March 2010 to $2.113 billion being the maximum in September 2012. (See Fig NI for a line chart of net income since 2010)Number of Sh beholdersThere atomic number 18 a be of 539,000 percentageholders that hold a bundle in the company in both a direct or validating air of sh atomic number 18. take away shareholder is if you hold a physical stock certificate, while an indirect shareholder is if you hold your stock through a broker.Top Management squadIn todays work force, diversity is extremely strategic to equal probability employment. Women collapse up about 40% of the Ameri rotter hands. Comcast believes in cultivating an inclusive and divers(a) workforce in an lather to supplement perspectives and remain on the cutting inch of innovation. Comcast believes strongly in diversity and the total team concept. Acc ording to the Comcast website (2014) Women or so fill octet positions on the whirligig focus team at Comcast. These women are known as the women of Comcast and NBCUniversal.DArcy F. Rudnay is the Chief communications Officer for the Comcast peck. According to the website for corporate Comcast (2014) Rudnay serves as the communications counsel to the Chairman and chief ope order officer as well as contrary members of the executive branch. She leads the management of the companys soil, reputation and strategic communications activities across the Comcast organization. Rudnay has years of experience in both the publicand private sector. Before join Comcast, Rudnay worked at the Lincoln Financial convocation where she served as vice death chair of unified Communications and Media transaction. She to a fault served as Vice President of Lincoln Financial sort out Foundation. Rudnay has a long list of awards to her reference book to include induction into the mankind Rela tions H entirely of Fame as one of the states fleet 25 communications executives. Her experience and skills has been a valuable access to Comcast team.Amy Banse serves as the Managing Director and Head of funds for Comcast Ventures. Banse has critical employment in strategic envisionning for funds throughout the Comcast spectrum. According to the website for corporate Comcast (2014) Banse has accumulated everywhere 20 years of experience in invest at Comcast. She began her career at Comcast in 1991 as an attorney responsible for investing, commencement and building companies throughout Comcast. Banse became a primeval figure in the development of the TV everyplace strategy. She founded Comcast Interactive Media and guide the rouse in bring offing multiple acquisitions to include Xfinity.com, Xfinitytv.com, and Fancast. These acquisitions led to the development of the TV Everywhere strategy.The experiences of Rudnay and Banse pretend been vital to the success of Comcas t. Any organization that resembles Comcast must cook several(prenominal) form of legal counsel who is responsible for the companies legalities and business take a chances. Business ventures are critically important to growing and expanding the businesses to the Comcast aim. Banse is an experienced team lead who is responsible for founding the Comcast Interactive Media. This venture led to the development of the TV Everywhere strategy. Her experience and expertise lifes the company go forward and leading the charge in the digital age. Rudnay brings a wealth of experience from the communications side of the business. Rudnay has been elected to the Public Relations Hall of Fame for her diligent efforts. unitedly Rudnay and Banse provide the necessary tools and experience to keep Comcast at the tip of the spear in the digital world.My impression of the top management team is two-fold. Women are well equal at the executive levels holding eight offices spanning from chairman to vic e president. The positions held by these women gibe a agreethrough for women as minorities. On the other hand, nonage women such as Afri contribute Americans and Hispanics were not delineated. However the introduction to diversity remains open for minority women. In my opinion, the cast of executive women whitethorn be too wasted wedded the size and setting of the Comcast Company.According to the website for Comcast executive Biographies (2014) Brian L. Roberts serves as the Chairman and Chief administrator Officer of the Comcast corporation. Roberts took the helm as President of Comcast Corporation in 1990. Under his leadership at Comcast, the companys yearly revenue has grown to over $64 billion Comcast has grown into a worldwide Fortune 50 corporation beneath the leadership of Roberts. Roberts has numerous awards for his leadership and know by Fortune magazine as a Business Person of the Year. wave- referenceicle duality does exist for Roberts who has served as chairm an for trinity consecutive terms. venire of DirectorsThe Board of Directors is a diversified group of professions. The Board of Directors is delineated by a diverse group of men and women. The Comcast Board of Directors is comp god of 61 professionals and out of the compliment of 61 personnel, 16 are professional women. This group of professional women is represented by minority women as well. The Comcast Corporation has many moving parts. Considering the size and scope of the Comcast Corporation, in my opinion, the 61 members who make-up the Board of Directors, is the right number of personnel to oversee each aspect of the Comcast corporation.Most small businesses and large corporations pull in an obligation to shareholders to utter what they do with the profits and how they obtain their profits. It is withal a means to manage the corporations select-to doe with on the economy, ball club, and the environment. Comcast has a corporate social responsibility aimed at giving bac k and fouling the communities they serve. According to the website for Comcast (2014) the Comcast Corporationseeks to adorn topical anaesthetic partners with the required resources to improve neighborhoods and create opportunities to change lives. Comcast also provides resources and funding for local erecting nonprofit organizations.Comcast hosts annual events to support dissimilar groups and organizations inside the community. Comcast Career daylight is an annual event that focuses on community service. The goal of Comcast Career Day is to dismount a veracious lead message from the Comcasts employees, families, and friends and to leave an indelible mark on the communities they serve. According to the website for Comcast (2014) In 2012, approximately 75,000 employees of Comcast and NBCUniversal and family members volunteered in local community service projects. This effort spanned across 665 different locations logging to a greater extent than 454,000 labor hours and awarde d more than $1.5 million in Comcast Foundation matching grants in 2012.In a continued effort of corporation social responsibility, Comcast also supports and works with the broad Brothers Big babys of America. The website for Comcast (2014) reports Comcast partnered with the Big Brothers Big Sisters of America to associate Comcast employees with students in need. Comcast arrangeed a chopine called Beyond give instruction Walls. This program paired local students up with Comcast employees to serve as mentors. The Beyond School Walls program reported greater work satis itemion and the students showed improved grades which encouraged an blowup of the program. In recognition of Comcasts support of the Big Brother Big Sister of America program, Comcast was honored with its Presidents Award. Comcast Business Level StrategyComcast has been make significant investments to enhance their products, while change the service and support being delivered to consumers. Comcasts strategy is to mainly focus on providing consumers with the best and most content across all available platforms. Comcasts vision is to give customers more content choices all of which are available to consumers at the track of the remote, without having to buy any additional equipment.One huge business level strategy that Comcast has implemented is a currentbrand. In 2010, Comcast began promoting Xfinity, the companys rebranding trademark for the service provided. With this brand, Comcast is aspect to improve customer percept and reputation with this natural brand. Comcasts networks and products now adjure 100+ HD conduct, 50 to 70 foreign language channels, incredibly libertine lucre speeds and thousands of TV shows and scenes online for a variety of customers of all ages to enjoy whenever and wherever they would like.With the Xfinity brand in full effect, Xfinity Signature stomach is a new service for own(prenominal) computers, home networking equipment and many other devices th at customers connect to Comcast serve 24/7. With Signature Support, Comcast customers grant access to knowledgeable and experienced IT professionals who can provide support, troubleshooting and online technical support, either over the phone or in the home.This case of assistances is available either as part of a monthly subscription plan or for a stand-alone base of operations for those one-time fixes, such as virus removal or connecting printers or game consoles wirelessly. Customers are habituated the opportunity to choose an equipment protection plan that provides extended warranties for computers and televisions. Comcast leave behind not have to change its strategy to continue to operate after the merger with Time Warner Cable. Comcast uses a focuse differentiation strategy, since the company looks for innovations that television, high-velocity internet and phone service proofreaders provide be interested in using.General EnvironmentDemographicsIn regards to demographics , the ancestry industries top 10 competing TV subscriptions are Netflix, Comcast, Direct TV, Dish, The Warner Cable, Hulu, AT & T, Verizon Fios, Charter and Cox. Video subscriber Netflix is the leading company with 36.2 million subscribers. deep down the transmission line pains the subscribers between the ages of 40 and sixty obtain the most subscriptions. As a matter, certain channels are included on these occupation networks in night club to appeal to subscribers that purchase most of their service. Along with the aging population, many different nationalities & ethnicities make up the demographic market. indeed within the parentage industry, different channels are included in commit to provide entertainment services to viewers of all ethnic backgrounds.For instance, Comcast offers American Spanish language television and Telemundo in tell apart to make their company more saleable to different cultures in the business industry environment. Telecommunications and th e development of broadband internet services are the rising affluence within the cable industry. Telecommunications have become very popular within the industry avail 26 million customers (NCTA, 1). Broadband Internet services within the industry make up five of the top ten residential phone companies in the expanse servicing 50 million customers (NCTA, 1).Socio/ ethnicFrom a socio heathen standpoint, society places a diffuse of emphasis on a diverse non-discriminating work environment where women and men are treated equally. Within the cable industry there has been emphasis on women employment due to pre-recession levels. However, Comcast is working with these socio cultural expectations by creating a diversified non-discriminating workforce for women with interest pertaining to their cable industry by hiring more women to be a part of their team. Along, with hiring women within the cable industry the constrict to accommodate older worker plays a major role in the socio cultur al environment.According to the government data, 40 percent of workers older than 55 were in the workforce as of February 2012 up from just 29 percent in 1993. The number is expect to increase to 43.5 percent by 2018. This arch reflects the need for many older workers either to stay in or render the workforce to beef up their retreat income by temping (Greenberg 1). Temping plays a major role in society because it opens up the survival of the fittest for older men and women to work. However, the cable industry accommodates these workers by offering part-time positions and retirement plans with right pay. Comcast helps to accommodate older workers by providing retirement plans, salaries, and bonuses.Technology/GlobalThe cable industry delivers through broadband providing service to over 50 million customers as of year ending 2012(NCTA 2). Some trends that consumers are looking for in cable companies are fast broadband speeds and standard cable broadband speeds ranging from 10 m ps to 20 mps. Comcast iskeeping up with this trend by creating innovative services in their technologies including online float of their cable channels and faster Internet services (Comcast 1). In regards to global, poverty can increase the measuring of viewers that purchase TV subscriptions since this can be used as an alternative to going to the movie theaters or purchasing movies. Also, poverty can decrease the amount of viewers that purchase TV subscriptions due to their lack of income. economical/PoliticalThere are a lot of factors that contribute to the economics of cable networks. The pay TV ecosystem in the unite States has set the platform of return for cable networks. In todays society approximately 100 million US homes and business pay an average of $68 per month to a cable or orbiter operator for 19 channels of video programming (Grimes 1). They pay TV providers, in turn pay some $20 per subscriber per month to the cable networks in carriage fees that aggregate to r oughly $24 billion per year. Add U.S. ad gross revenue of $25 billion in 2011, another billion or so for the sale of content to alternate statistical distribution outlets and a $50 billion annual revenue industry with 40+% cash flow margins comes into focus. And that excludes the contribution from international networks that is curiously significant for ESPN, CNN, MTV and the Discovery network(Grimes, 2). Therefore, it is observable that cable networks make a lot of profit in todays economy as a government issue of subscribers.In the economy, more people are willing to pay a subscription for a small monthly fee and as a result this has fueled new growth in their revenues as an industry. The good news for cable networks is that advertising sales trends remain strong on a demand and cost per thousand (CPM) basis such that the industrys ad revenue growth rate of 11%(Grimes 3). This just continues to add to the revenue of cable networks as a whole to continue to make their industry worth more profit. Events such as the London Olympics and U.S elections contributed a lot to their exceeding revenues. Along with cable networks with international broadcast, has increased the growth evaluate of non-U.S business which is the first time in years that this has exceeded domestic business.The less good news is that while cable and satellite carriage fees are expected to rise at the healthy, but lower, rate of 7% this year on a per-subscriber basis, the old age of U.S. pay TV subscriber growth are over, probably forever (Grimes 4).The year 2012 will be the first years in 33-year history of pay TV in the U.S. As a result subscribers will decline from the previous year. junior people are paying for TV at lower rates than people of older generations. The downward slope of TV subscriptions will begin, however investors will be forced to think about a world in which cable networks are finally maturing assets (Grimes 5).Industry AnalysisWhen looking at the Industry Environme nt of Comcast, The five Forces of Competition Model, created by Michael Porter, can break it down.Rivalry among competing blind drunksWhen looking at the different products and services that Comcast offers, their competitors come from several different markets. For their most known service as cable television provider, Comcast is the top cable provider, having a reported 21,690,000 subscribers in the quartern quarter of 2013, which is sustainably more than the rest of the top 10 cable providers in the United States. The most known competitors in this market include Times Warner Cable, AT&T U-verse, and Verizon FIOS, all of which having 10,493,000 less subscribers in the region or more, devising the current contest level in this landing field a low threat. With same companies as competitors in cable Internet services, AT&T is their highest competitor. Both companies with recorded 17 million customers and AT&T offer reasonably better services compared to their prices.Even thoug h this is the case, customers still have resided with Comcast, as they are known as the largest Internet cable provider as well. After gaining ownership of NBCUniversal, Comcast also has competition in the area of major cinema studios. NBCUniversal is the third largest film studio behind Warner Bros Entertainment, which is owned by their new business partner, Times Warner Cable, and The Walt Disney Studios. singly the firms own 17.1%, 15.9%, and 13.9% of the U.S. and Canadian market share in 2013, and have been in similar position since 2005. As Comcast begins to develop new online float services of its cable channels and other networking systems, it will meet other competitors as well. flagellum of new entrantsBecause of the amount of time that is worn out(p) behind entering and becoming a competitor in these industries, and the fact that Comcast is the leader of them as well, the threat of new entrants that would proceed the firms market share is very low. The difficulty beh ind making a successful worldwide cable provider is a high level barrier to entry and the current cable providers have been in existence for decades. Comcasts threat of new entrants would not guide unless a firm was created that provided more innovating technology at a greater and widespread form.Threat of Substitute ProductsDue to the fact that new technology is being created constantly, Comcast has met new threats of substitutes in the recent years. Firms like Netflix and Hulu, which offer customers on-demand Internet streaming media, usually shows and movies that are offered on their cable channels, for low monthly rates, are substitutes that have been encountered within the last(prenominal) decade. This has lead to some consumers to use this service rather than paying heftier cable bills every month. This substitute threat is the reason why they are currently producing their own online streaming of their cable channels to compete with these companies, which is predicted to la unch later this year.Bargaining Power of SuppliersBecause Comcast is ceaselessly searching for innovating technology and software to provide their customers with new services development technology suppliers have high bargain military unit against the firm. These suppliers understand that they are necessary for Comcast to continue success so they will everlastingly be at high demand, and able to charge a heavy amount as well.Bargaining Power of BuyersBecause there is a limited amount of communication and cable companies in the United States, the bargaining power of buyers of Comcasts services are limited. At the same time, in order to compete with their competition in the industry, they also have to make sure that the services and the prices of those services are at levels that their customers are willing to pay. If customers believe they are not reasonable, they will convert to anotherfirms cable services. So, by verbalize their opinion on Comcasts services, customers are abl e to bargain for what they want from the firm.RecommendationsThe long term sustainability for Comcast will be establish on their ability to streamline movies and sitcoms. This will allow them to maintain their market share from competitors like Netflix, Hulu TV, Livestream and other startup companies. In order for Comcast to attain long-term sustainability, the company will have to improve the reputation that they have when it comes to their customer service. Comcast has the lowest customer-service rating of any Internet service provider. (Berr, 2014)Comcast customers are not happy with the type of service they receive and that affects the company if they would like to have a future in the television, internet, and phone service industry. Although Comcast has stated that a goal of the company is to improve the customer service, the company is just not there yet. meliorate the customer service will help the company tremendously for the present and for the future. plant life CitedAmy Banse. Amy Banse. N.p., n.d. Web. 20 June 2014. .Brian L. Roberts. Brian L. Roberts. N.p., n.d. Web. 19 June 2014. . Comcast. Comcast Corporation plaster bandage 10-K. 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